| Campaign | Status | Bắt đầu | Budget | Spend | Impr. | Reach | Clicks | CTR | CPM | CPR | Results | Freq. |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
Fb: 2506 Engagement campaign Objective: Interactions · $210 lifetime |
PAUSED | 25/6 | $210 LT | $37.33 | 1,537 | 1,034 | 55 | 3.58% | $24.29 | $0.60 | 62 interactions | 1.49 |
Fb daily: 2506 Engagement campaign Objective: Interactions · Daily budget · ACTIVE |
ACTIVE | 26/6 | Daily | $26.79 | 1,391 | 923 | 37 | 2.66% | $19.26 | $0.77 | 35 interactions | 1.51 |
Ins: 2506 Engagement campaign Objective: Interactions · $140 lifetime |
PAUSED | 25/6 | $140 LT | $23.33 | 1,401 | 943 | 23 | 1.64% | $16.65 | $0.97 | 24 interactions | 1.49 |
Ins daily: 2506 Engagement campaign Objective: Interactions · Daily · ACTIVE |
ACTIVE | 26/6 | Daily | $13.57 | 1,281 | 1,013 | 8 | 0.62% | $10.59 | $0.71 | 19 interactions | 1.26 |
| Campaign | Status | Bắt đầu | Budget | Spend | Impr. | Reach | Clicks | CTR | CPM | CPR | Results | Freq. |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
★ Ins daily: 2506 Engagement Post Engagements · Daily · ACTIVE · Best CPR |
ACTIVE | 26/6 | Daily | $14.60 | 1,178 | 1,117 | 3 | 0.25% | $12.39 | $0.04 | 379 eng. | 1.05 |
Fb: 2506 Engagement campaign Post Engagements · $210 lifetime · CTR 5.99% |
PAUSED | 25/6 | $210 LT | $6.68 | 801 | 696 | 48 | 5.99% | $8.34 | $0.03 | 229 eng. | 1.15 |
Ins: 2506 Engagement campaign Post Engagements · $90 lifetime · PAUSED |
PAUSED | 25/6 | $90 LT | $3.03 | 283 | 277 | 1 | 0.35% | $10.71 | $0.03 | 96 eng. | 1.02 |
| Campaign | Status | Bắt đầu | Budget | Spend | Impr. | Reach | Clicks | CTR | CPM | CPR | Results | Freq. |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
🏆 Grand Opening campaign (gốc) CTR 31.15% cao nhất toàn bộ · $70/ngày · PAUSED |
PAUSED | 22/6 | $70/ngày | $64.01 | 8,860 | 7,410 | 2,760 | 31.15% | $7.22 | $0.04 | 1,811 eng. | 1.20 |
★ Fb daily: Grand Opening campaign Post Engagements · Daily · ACTIVE |
ACTIVE | 25/6 | Daily | $38.50 | 3,931 | 3,552 | 507 | 12.90% | $9.79 | $0.03 | 1,131 eng. | 1.11 |
Ins daily: Grand Opening campaign Post Engagements · Daily · ACTIVE |
ACTIVE | 25/6 | Daily | $20.57 | 1,367 | 1,292 | 52 | 3.80% | $15.05 | $0.04 | 486 eng. | 1.06 |
Grand Opening campaign #2 CPR $0.01 · 436 eng. / $4.70 · PAUSED |
PAUSED | 23/6 | $70 LT | $4.70 | 774 | 696 | 85 | 10.98% | $6.07 | $0.01 | 436 eng. | 1.11 |
Ins: Grand Opening campaign CPR $0.02 · 279 eng. / $4.95 · PAUSED |
PAUSED | 23/6 | $70 LT | $4.95 | 650 | 636 | 13 | 2.00% | $7.62 | $0.02 | 279 eng. | 1.02 |
Bài viết IG: ✨ GRAND OPENING ✨ IG Link · $70 LT · CPR $0.33 · PAUSED |
PAUSED | 22/6 | $70 LT | $10.67 | 984 | 788 | 32 | 3.25% | $10.84 | $0.33 | 32 visits | 1.25 |
Tất cả 4 campaigns Per VII đang dùng objective "Interactions" thay vì "Post Engagement". CPM $10–$24 và CPR $0.60–$0.97 rất cao — cao hơn 15–30× so với Per VI cùng thời điểm. Cần kiểm tra ad set setup: audience, placement, creative có vấn đề gì không. 2 campaigns daily đang ACTIVE nên cân nhắc pause để review trước khi tiếp tục tốn budget.
"Ins daily: 2506" đang ACTIVE với 379 engagements, CPR $0.04, frequency 1.05 — còn rất nhiều room. "Fb: 2506" đã pause dù chỉ mới spend $6.68/$210 budget — còn $203.32 budget lifetime. Nếu performance ổn định, nên resume lại để tận dụng budget còn lại.
"Fb daily: Grand Opening" (CTR 12.90%, CPR $0.03, freq 1.11) và "Ins daily: Grand Opening" (CPR $0.04, freq 1.06) đang chạy tốt. Frequency cực thấp — còn nhiều room. Không cần can thiệp, chỉ theo dõi khi frequency vượt 1.5.
Campaign này đã pause nhưng cho CPR $0.01 và 436 engagements chỉ với $4.70. Còn $65.30 budget lifetime. Đây là campaign hiệu quả nhất toàn bộ 3 accounts — nên resume ngay nếu không có lý do đặc biệt để pause.
Nhìn qua 3 accounts hôm nay: Fb Engagement (Per VI CTR 5.99%, CPR $0.03) luôn outperform Ins Engagement (CPR $0.03–$0.04) và cả hai đều tốt hơn IG Link (CPR $0.33). Áp dụng pattern này khi thiết kế campaigns mới cho bất kỳ account nào.